Are You Prepared for Small Business Saturday?

Here are some tips for your small business in no particular order:

  1. Use Social Media. You should already be using social to build up your social media presence. Something as simple as posting a picture of your store getting ready for the holidays can keep your customers engaged. Don’t forget to use hashtags though to show up in feeds. If you’re not familiar with hashtags, here’s a link to help you.
  2. Cross Promote with your neighbors. Do you know the other small businesses around you? No? Build that relationship now. I’m pretty sure you want the foot traffic and if the block of businesses in your location can come together to promote to each customer base, it’s a greater impact. Get creative. If you’re selling napkins and you have a neighbor that’s selling food, wouldn’t it make sense to package a special?
  3. Customer Service. Is your staff ready to serve the customer? Before the holiday rush, it would be a good idea to brush up on customer service and make sure everyone’s mentally ready. I have stories to share but not to publish of how some retailers have failed at this.
  4. Utilize Free Resources. Since 2010, American Express has been providing free material for small business owners to utilize. Remember to have a purpose for using tools. It helps a lot when you learn what the tool is and then apply it. Expectations can differ from results so educate yourself on the free resource. I would also suggest looking into what’s available at your local Chamber of Commerce or other local organizations.
  5. Don’t Forget the Future. I can’t express this enough. This holiday of sorts is not the end all be all solution for your small business but it can help. If you’re only thinking about this now, maybe next year you can keep this event in mind and be better prepared. Don’t be scared of taking notes of what you did and how you think you can improve. There might be some techniques that you pick up that can be applied on a regular day.

If this post has got your creative juices going but need feedback, feel free to holler at me and let’s talk story.

Anyone Can Do Anything

Hanging out at my local barbershop, I decided to pick up this book. It’s amazing to learn Eiji Tsuburaya’s journey to be a special effects producer. If you think about it, it’s not like that vocation/job title existed until Godzilla became a reality on the movie screen.

One of my fraternity brothers, JP Listana, pointed out something really interesting. He told me, “Pre-Internet days I feel like despite the lack of technology, people back then were more creative and smart about utilizing what they have and there’s more of a drive. Now a days technology¬†is so prevalent and embedded in our lives and society, it’s so easy for people to say, ‘oh I’ve seen that before’ not only once but 3-4 times because of the abundance of resources. Users feel drowned and confused.”

Think about it. It’s unbelievable the world we live in right now. We have all the tools available to us. It’s just a matter of making the wisest combinations to get things done. And when I say wise, I mean aligning together intention and technique. Anyone can do anything. Personally,¬†I love creating systems and putting information in the right hands at the right time. I might not have experience in a specific industry but I learn quick and apply my experience in managing information. That’s where I can help people.

I like to think each person has a special skillset. Someone might be really, really good at drawing but not know how to sell/market his/her work. Someone might be really good at making connections with people but are terrible at drawing. Why not work together to build a product or a service?

Growing up in “be your own hustler” NorCal, trust is challenging to build. However, as I continue to take care of my roots being planted in Hawaii, I realized that there is a level of organic growth to create trust. On another level, respect is also something that has to be grown organically. At the end of the day anything is possible but it’s based on relationships and being part of a team that has synergy.

Have ideas that seem far fetched? What’s stopping you from manifesting those ideas? How will the world benefit from those ideas? Let’s talk story, holler @ me.